Electrolux, one of the global leaders in appliances for professional use, selling more than 40 million products to customers in 150 countries every year. Our focus is on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Our products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG, Zanussi, Eureka and Frigidaire. In 2008, Electrolux had sales of SEK 105 billion and 54,000 employees.

All of their design and product development is based on the philosophy of Thoughtful Design. This is a holistic approach, rooted in the Scandinavian design tradition, where the aim is to develop and apply consumer insights into all aspects of the brand experience. It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product, from the moment a consumer starts to develop an interest, through to purchase, installation, usage and eventually disposal.

Design has to generate emotion and desire in the user, but it must also ensure that the rational/functional aspects of the user experience live up to the user’s emotional and functional expectations.

The Electrolux Group strives to ensure that its products, services and production contribute to sustainable development. To this end, product designs aims to reduce adverse environmental impact throughout the product life cycle, while resource and energy consumption waste and pollution are regularly monitored for improvement. The Group takes a proactive approach regarding environmental legislation, and encourages suppliers to adopt the same environmental principles as those pursued by Electrolux. In 2007, Electrolux Group has been awarded by the European Commission for its continuous efforts to improve energy efficiency.