CULTI offers a completely new concept of perfumery: bouquets are unnecessary when we have access to such incredibly simple and recognisable fragrances, like the unique inimitable raw materials given to us by nature and by Italy. Each fragrance is carefully designed by the Olfactory Laboratory to be unique and timeless, but also to be able to harmonise in a remarkable, deliberate way with all the other fragrances, while offering people their own precious chance to choose which scent to breathe in around them or on their most beloved objects, which memory to experience. Perfumes that always smell good.